A freshly ground steaming cup of Trader Joe’s Organic Fair Trade Wake Up Blend Coffee beans is a great way to literally wake up and smell the coffee. I make enough to last the whole day, starting around lunch time especially when it’s hot outside I end up pouring it over ice to make iced coffee, which helps me power through the afternoon.
To tell the truth I have always been a little bummed about Trader Joe’s Coffee, but I love the store and the vast majority of the products there, however, I kept trying different brands of coffee over the years, but had yet to find one that I liked enough to tell other people about it until now. My Dad ending up buying a big 28 oz container, that costs around $14.99, which is enough for about a hundred cups of six oz coffee in theory.
I will spare you the triple bottom line speech about good sustainable, ethical business practices and how that relates to good dezign in general, but do yourself and everyone else a favour and be sure to always look for the options that have the words Organic & Fair Trade featured on the label whenever possible.
Trader Joe’s Organic Fair Trade Wake Up Blend is as one might expect a blend of organically grown, fair trade certified, 100% Arabica Beans from small-scale farms from: Mexico, El Salvador, Honduras, and Peru. The farmers and in many cases the entire family that grow the beans are committed to organic and sustainable agricultural practices.
My personal nickname for this coffee is TJ’s Wake-Up Goldilocks due to its generic branding, predominately golden packaging and “just right” balance of medium roasting, bitter and sweetness.
If you don’t mind taking the time to grind your own beans, give Trader Joe’s Organic Fair Trade Wake Up Blend a try, besides I can say with confidence that it will no doubt look especially good and stack very nicely next to your oatmeal, raw sugar and quinoa containers.
EV of the Year Judge, independent green journalist, photographer, author and sustainability activist that has published over 1000 articles. Mr Burridge’s travels have taken him to over 30 countries and 300+ major cities. He is originally from the USA, but has been residing in Australia for the last seven years. Connect to Ken Burridge on: Twitter, facebook, Google+, Linked in or website